Global trade publication
Rescuing a global trade publication’s website, then growing its reach
Rebuilt for about a tenth of the original cost, with its global ranking lifted from around 1,150,000 to 229,000.
Read the case study
SEO & GEO strategy
Your website should be findable. By Google, by AI, by the people who are looking for what you do.
Most businesses that come to me for SEO help have the same problem. Their website exists. It looks reasonable. But it is not doing the work it should be doing.
Book a Search Health Check, £149Fully credited if you continue with monthly SEO. Or book a free 20-minute call.
- Google and AI search
- No long contracts
- Plain-English reporting
Monthly SEO & GEO
- Local SEOOne town or service area£395/month
- Growth SEOWider area or busier market£695/month
Save 25% for your first six months with the introductory offer.
Compare plans
Why it matters
Being found in both kinds of search
Typically, the website is not appearing when potential customers search for what they offer. It is not being cited when AI systems like Google AI Overviews, Perplexity or ChatGPT construct answers to relevant questions. And the people running the business either do not know why, or have been told a version of why that does not quite add up.
Search has changed significantly in the past two years. The fundamentals of good SEO have not: well-structured content, fast pages, clear entity signals, genuine expertise. But the landscape those fundamentals operate in has shifted. AI-powered answer engines now sit alongside traditional search results, and getting found means being visible in both.
That is what SEO and GEO strategy addresses. Not just ranking for keywords, but being the source that search engines and AI systems reach for when someone asks a question relevant to your business.
What's included
What this involves
Every engagement starts with an honest assessment of where things stand. The Search Health Check is not a sales tool. It is a genuine diagnostic: a clear picture of what is working, what is not, and what is worth addressing first.
Technical SEO
The structural and performance foundations that determine whether search engines can find, crawl and understand your site. Core Web Vitals, page speed, crawlability, schema markup, canonical structure and indexing decisions.
Content strategy
Making sure the content on your site addresses the questions your audience is actually asking, in a format that both traditional search engines and AI systems can extract and cite. This is not about volume. It is about relevance, structure and authority.
Generative Engine Optimisation (GEO)
Structuring your content, entity signals and site architecture so that AI-powered answer engines represent your business accurately and cite it appropriately when answering relevant queries. This is the newer discipline, and the one most businesses have not yet addressed.
Entity and structured data
Making sure search engines and AI systems understand who you are, what you do, where you are based and what you are an authority on. Schema markup, consistent NAP signals, knowledge panel optimisation and cross-platform entity consistency.
Ongoing strategy
Search is not a one-time project. For clients who want an ongoing relationship rather than a one-off engagement, I work as a retained adviser, tracking performance, identifying opportunities and keeping the strategy current.
Pricing
SEO and GEO plans
Two clear monthly plans, rolling monthly with 30 days' notice. No long contract and no VAT to add.
Local SEO
£395 / month
£295 a month for your first six months
For businesses competing in one town or service area.
- Technical SEO fixes made directly
- Google Business Profile and local listings
- On-page optimisation
- Schema and AI visibility basics
- A plain-English report every month
Growth SEO
£695 / month
£520 a month for your first six months
For businesses competing across a wider area or in a busier market.
- Everything in Local SEO
- New content written for search and AI
- Link building
- Entity and structured data work
- A quarterly strategy call
Not sure which plan fits? The £149 Search Health Check shows what is holding your website back, so we can agree the right plan. The fee comes off your first month.
About the Health CheckLooking locally? See SEO in Witney or SEO across Oxfordshire.
Where it starts
What the Search Health Check covers
The Health Check is a practical starting point, not a teaser for a larger sales process. It covers:
- How your site is currently performing in traditional search: what you are ranking for, what you are missing, and why.
- How your site is structured from a technical SEO perspective: the issues that affect crawlability, indexing and performance.
- How your business is represented in AI search: whether you are being cited, how accurately, and what is affecting that.
- The three to five highest-priority changes that would make a measurable difference, in order of impact.
You receive a clear written report within three working days. There is no obligation to engage further, and if the honest answer is that your search situation is already in good shape, I will tell you that.
The cost
£149
One-off payment, no VAT to add.
If you start monthly SEO within 30 days of receiving your report, the full £149 is credited against your first month.
Results
SEO results you can check
1,150,000
global ranking on arrival
229,000
global ranking achieved
Mark's advice and guidance have seen our website rise in the global rankings from around 1,150,000 to 229,000. This is an absolutely incredible statistic to achieve with our limited budget and diverse audience needs.
Who this is for
This work suits businesses that are serious about search visibility as a commercial priority, not as a box to tick. The clients I work with best are typically:
- Small and medium-sized businesses that have outgrown generic SEO advice and want someone who understands their specific situation.
- Professional services firms, consultancies and specialist suppliers where expertise and trust are the primary purchase drivers.
- Businesses that have been burned by SEO providers who promised rankings and delivered reports.
- Business owners who want to understand what is happening with their search visibility, not just receive a monthly update they cannot interpret.
If you are looking for the cheapest option or a guaranteed ranking in thirty days, I am probably not the right fit. If you want honest, specific advice and work that is actually connected to your commercial goals, it is worth having a conversation.
How it works
Low risk from the very first step
Health Check
For £149, I review your site and search visibility and tell you what is holding you back.
A clear plan
A written proposal with fixed monthly costs and the results we are aiming for. The £149 comes off your first month.
Work and report
I do the work and report each month on what has changed, in plain English.
Stay because it works
Rolling monthly, with 30 days' notice whenever you want to stop.
SEO helps your website rank in search results such as Google. GEO, Generative Engine Optimisation, helps AI tools such as ChatGPT, Perplexity and Google's AI Overviews find your business, describe it accurately and cite it in their answers. They share the same foundations, which is why I treat them as one plan.
Local SEO is £395 a month and Growth SEO is £695 a month. My next 5 clients get 25% off for the first six months. There is no VAT to add and no long contract: it is rolling monthly with 30 days' notice.
No, and you should be wary of anyone who does. Nobody controls Google or AI tools. What I can promise is honest advice, work prioritised by its likely effect on your business, and clear monthly reporting so you can see what is changing.
Yes. I can make technical changes directly, or write clear instructions for your developer or in-house team to carry out. Many clients use a mix of both.
Technical fixes can make a difference within weeks. Lasting ranking gains usually take three to six months, depending on how competitive your market is. Your monthly report shows what has changed along the way.
Certified in
- SEO Mastery: Fundamentals to GenAI & GEO (IBM)
- Search Engine Optimisation (UC Davis)
- Digital Marketing & E-commerce (Google)
- Data Analytics (Google)
- Web Analytics (Edureka)
Case studies
See it in practice
SEO work that targeted the rankings advertisers actually used.
Work completed while running my previous business. Client names are withheld. All case studies
Start with a Search Health Check
If you would like an honest picture of where your site currently stands in both traditional and AI search, start here. The report arrives within three working days, and the £149 is credited if you continue. What you do with it is entirely up to you.
Book a Search Health Check, £149