Your website should be findable. By Google, by AI, by the people who are looking for what you do.
Most businesses that come to me for SEO help have the same problem. Their website exists. It looks reasonable. But it is not doing the work it should be doing.
It is not appearing when potential customers search for what they offer. It is not being cited when AI systems like Google AI Overviews, Perplexity or ChatGPT construct answers to relevant questions. And the people running the business either do not know why, or have been told a version of why that does not quite add up.
Search has changed significantly in the past two years. The fundamentals of good SEO have not — well-structured content, fast pages, clear entity signals, genuine expertise — but the landscape those fundamentals operate in has shifted. AI-powered answer engines now sit alongside traditional search results, and getting found means being visible in both.
That is what SEO and GEO strategy addresses. Not just ranking for keywords, but being the source that search engines and AI systems reach for when someone asks a question relevant to your business.
What this involves
Every engagement starts with an honest assessment of where things stand. The free audit I offer at the start of a relationship is not a sales tool. It is a genuine diagnostic — a clear picture of what is working, what is not, and what is worth addressing first.
Technical SEO
The structural and performance foundations that determine whether search engines can find, crawl and understand your site. Core Web Vitals, page speed, crawlability, schema markup, canonical structure and indexing decisions.
Content strategy
Making sure the content on your site addresses the questions your audience is actually asking, in a format that both traditional search engines and AI systems can extract and cite. This is not about volume. It is about relevance, structure and authority.
Generative Engine Optimisation (GEO)
Structuring your content, entity signals and site architecture so that AI-powered answer engines represent your business accurately and cite it appropriately when answering relevant queries. This is the newer discipline, and the one most businesses have not yet addressed.
Entity and structured data
Making sure search engines and AI systems understand who you are, what you do, where you are based and what you are an authority on. Schema markup, consistent NAP signals, knowledge panel optimisation and cross-platform entity consistency.
Ongoing strategy
Search is not a one-time project. For clients who want an ongoing relationship rather than a one-off engagement, I work as a retained adviser — tracking performance, identifying opportunities and keeping the strategy current.
Who this is for
This work suits businesses that are serious about search visibility as a commercial priority, not as a box to tick. The clients I work with best are typically:
Small and medium-sized businesses that have outgrown generic SEO advice and want someone who understands their specific situation.
Professional services firms, consultancies and specialist suppliers where expertise and trust are the primary purchase drivers.
Businesses that have been burned by SEO providers who promised rankings and delivered reports.
Business owners who want to understand what is happening with their search visibility, not just receive a monthly update they cannot interpret.
If you are looking for the cheapest option or a guaranteed ranking in thirty days, I am probably not the right fit. If you want honest, specific advice and work that is actually connected to your commercial goals, it is worth having a conversation.
What a free audit covers
The audit is a practical starting point, not a teaser for a larger sales process. It covers:
How your site is currently performing in traditional search — what you are ranking for, what you are missing, and why.
How your site is structured from a technical SEO perspective — the issues that affect crawlability, indexing and performance.
How your business is represented in AI search — whether you are being cited, how accurately, and what is affecting that.
The three to five highest-priority changes that would make a measurable difference, in order of impact.
You receive a clear written summary. There is no obligation to engage further, and if the honest answer is that your search situation is already in good shape, I will tell you that.
"Mark's advice and guidance have seen our website rise in the global rankings from around 130,000 to 28,000. This is an absolutely incredible statistic to achieve with our limited budget and diverse audience needs."
Stafanie Umland, The Recycler
Start with a free audit
If you would like an honest picture of where your site currently stands in both traditional and AI search, get in touch. The audit takes a few days and costs nothing. What you do with it is entirely up to you.
Request your free audit