Articles.

Practical, plain-English writing on SEO, GEO and the wider shift towards AI-powered search, plus the occasional note on design and development along the way.

SEO vs GEO: What’s the Difference, and Do You Need Both?

If you read our last article on Generative Engine Optimisation, you may be left with a fair question. Where does GEO leave traditional SEO? Is one replacing the other, do they compete for the same budget, or do they need to sit side by side? This article answers that directly. We will look at what […]

What is Generative Engine Optimisation (GEO) and Why Does It Matter for Your Business?

Search has changed. Not gradually, and not in a way that gives businesses much time to adjust. AI-powered answer engines are now a significant part of how people find information online, and the rules for getting found have shifted in ways that traditional SEO simply does not account for. Generative Engine Optimisation, or GEO, is […]