Articles on visual communication, brand identity and the design thinking behind work that represents a business the way it deserves to be.
An earlier article on this blog covered how colour shapes whether visitors trust a website, examining colour temperature, contrast, and consistency from a practical business perspective. This article goes a layer deeper, into the underlying principles that explain why certain colour combinations work well, and others do not, and how those principles translate into practical […]
White space is one of the most misunderstood concepts in web design. The name itself is part of the problem. It implies emptiness, absence, something left over when the real content has been set in place. In reality, white space is an active design decision with measurable consequences for how a page is understood, how […]
Font choice is one of the most consequential design decisions a website makes, and one of the least discussed in practical terms. Most guidance on the subject either stays at the level of abstract categories or jumps straight to lists of trending fonts without explaining why any particular choice would or would not be appropriate […]
People decide whether to trust a website within a few seconds of arriving on it. Not a few minutes. A few seconds. And in that window, they have not read a word of your copy, checked your credentials or reviewed your portfolio. They have simply looked at it. This is not a superficial response. It […]
Reading about it is one thing. If you would rather have someone experienced look at your own website, start with a straightforward conversation.
Graphic design, quoted to suit