Articles

Coaching & Strategy

Writing on digital strategy, business decision-making and the commercial questions that arise when running a business in a digital environment.

Topic All articles Coaching & Strategy Graphic Design SEO & GEO Web Design & Development WordPress

Can a WordPress Website Be Hacked?

Yes, genuinely. It would be dishonest to pretend otherwise, and any business owner researching this deserves a straight answer rather than reassurance that does not match reality. WordPress powers a very large share of the web, which makes it a large, visible target, and a neglected WordPress site is genuinely vulnerable. What is equally true, […]

10 September 2026 · 4 min read

Are WordPress Websites The Best?

As someone who builds WordPress sites for a living, it would be easy to answer this with an enthusiastic yes and leave it there. That wouldn’t be honest, and it wouldn’t help anyone make a good decision, so this article takes a more measured view. WordPress is genuinely excellent for a large proportion of businesses, […]

9 September 2026 · 4 min read

Are Digital Marketing Courses Worth It?

The digital marketing course market is enormous, and the quality within it varies wildly, from genuinely excellent, practitioner-led training to glossy marketing for a course that teaches little you could not find free elsewhere. That makes this a harder question to answer with a flat yes or no than most people would like. The honest […]

4 September 2026 · 4 min read

Can I Learn SEO in One Day?

You can genuinely learn the core concepts of SEO in a single focused day, enough to understand what it is, why it matters, and to make some sensible first changes to a website. What you cannot do in a day is become proficient at it, and it is worth being upfront about that distinction from […]

3 September 2026 · 4 min read

Can I Learn Digital Marketing on My Own?

Plenty of people working in digital marketing today taught themselves, at least at the start. No licensing body, no mandatory qualification, and no gatekeeper decides who can run a campaign. In that sense, yes, you absolutely can learn digital marketing on your own. What self-taught learning does not automatically give you is structure, feedback, or […]

2 September 2026 · 5 min read

Is Digital Marketing Worth It?

This question usually comes from a business owner staring at a marketing invoice, wondering whether the money would be better spent elsewhere. It is a fair thing to ask, and the honest answer is that digital marketing is worth it for most businesses, but not automatically, and not in every form. The value depends heavily […]

27 August 2026 · 5 min read

Digital Sovereignty: Why Europe Is Pulling Away From the American Tech Stack

For years, European governments ran on American infrastructure with little public debate. Windows on the desktop, Microsoft 365 for email and documents, Google or Microsoft cloud services holding everything from health records to court files. It worked, it was familiar, and nobody in Brussels or Berlin lost much sleep over where the servers actually sat. […]

26 August 2026 · 8 min read

Are WordPress Domains Free?

This question trips people up because WordPress.com and WordPress.org are two genuinely different things, and the answer to this question depends entirely on which one you mean. It is one of the most common points of confusion for anyone starting out, so it is worth clearing up properly. The short version: a free WordPress.com subdomain […]

25 August 2026 · 5 min read

Can I Learn SEO for Free?

Yes, and more thoroughly than most paid courses would have you believe. The core knowledge behind SEO, how search engines work, how to structure content, and how to fix technical issues, is not locked behind a paywall. It is documented, discussed and demonstrated across the web by people who genuinely know what they are talking […]

24 August 2026 · 5 min read

Is Digital Marketing a Good Career?

This question tends to come from two quite different places. Sometimes it is someone considering a first career, weighing it up against other options. Other times, it is someone already working in a related field, wondering whether to switch. Either way, it deserves a straight answer rather than the usual sales pitch you find on […]

20 August 2026 · 4 min read

Are WordPress Developers In Demand?

WordPress still powers a huge share of the web, which raises a fair question for anyone considering it as a career path or a business specialism. Is there genuine, ongoing demand for people who can build and maintain WordPress sites, or has the market moved on to other things? The honest answer is that demand […]

19 August 2026 · 5 min read

Should I Learn SEO or Digital Marketing?

This question comes up a lot, usually from someone weighing up where to put their time. Maybe it is a career move, maybe it is a small business owner trying to work out which skill actually pays off, or maybe it is simply curiosity about where one discipline ends and the other begins. The short […]

14 August 2026 · 6 min read