Writing on digital strategy, business decision-making and the commercial questions that arise when running a business in a digital environment.
Facts are correct as of 22 October 2026. This story is still developing, so check your host’s latest guidance as well. This week, the PHP team released emergency fixes for two critical security flaws, nicknamed PHP2Shell. PHP is the programming language WordPress runs on, so a serious flaw in PHP is a serious flaw in […]
An earlier article in this collection looked at whether SEO jobs will be replaced by AI, from the point of view of someone building a career. This one asks a different question, aimed at the business owner or manager. If AI can write copy, build adverts and analyse data in seconds, do you still need […]
Yes, genuinely, and a meaningful proportion of working digital marketers have picked up real, practical skills this way, whether as their primary route in or as an ongoing supplement to more formal learning. YouTube has a genuinely deep well of quality content on the subject, taught by working practitioners rather than only academic theorists. What […]
The vast majority genuinely are. Digital marketing is a real, established profession with real companies, real salaries and real career progression. The confusion often arises because the same broad label is also used, deliberately or carelessly, by a smaller number of schemes and low-quality operations that give the wider industry an undeserved reputation problem. This […]
Yes, provided you can genuinely back it up if asked about it. SEO is a widely recognised, in-demand skill, and listing it can genuinely strengthen a CV for a relevant role. The mistake many people make isn’t mentioning it; it’s how vaguely they mention it, which can undermine credibility rather than build it. This article […]
Yes, genuinely, and it is one of the more realistic side hustles available, since the core work, managing social media, running small ad campaigns, writing content, can be done from a laptop in the evenings or at weekends without specialist equipment or premises. That doesn’t mean it is effortless, and it is worth understanding what […]
If you have heard the term thrown around and aren’t entirely sure what it means, you are in good company. WordPress is often mentioned as though everyone already understands it, which is not much help if you are hearing it for the first time. This article starts from the genuine basics. Put simply, WordPress websites […]
Barely a week goes by in 2026 without a fresh headline about AI safety, and the tone of those headlines has shifted noticeably. This is no longer a fringe worry confined to science fiction or academic papers. Senior figures inside the companies building the most advanced AI systems, and researchers who helped invent the underlying […]
Hiring an agency is a genuinely significant decision for most small and medium businesses, both financially and in terms of trust, since you are handing over a meaningful part of how customers find and perceive you. It is a fair question to ask properly before committing, rather than simply going with whoever pitches the most […]
This site has already looked at whether SEO itself will be replaced by AI, and whether the discipline can be replaced by it. This article asks a narrower, more personal question, one that matters enormously if you actually work in the field or are considering it as a career: what happens to the jobs? The […]
Yes, genuinely. It would be dishonest to pretend otherwise, and any business owner researching this deserves a straight answer rather than reassurance that does not match reality. WordPress powers a very large share of the web, which makes it a large, visible target, and a neglected WordPress site is genuinely vulnerable. What is equally true, […]
As someone who builds WordPress sites for a living, it would be easy to answer this with an enthusiastic yes and leave it there. That wouldn’t be honest, and it wouldn’t help anyone make a good decision, so this article takes a more measured view. WordPress is genuinely excellent for a large proportion of businesses, […]
Reading about it is one thing. If you would rather have someone experienced look at your own website, start with a straightforward conversation.
Coaching and mentoring