Twenty years of doing this properly.

How I got here

I started out in design studios and print production, learning the craft properly before the industry shifted decisively towards digital. When I moved into agency work I saw a gap nobody was filling well: businesses either paid agency rates for agency quality, or went to a web shop and got something functional but generic. I wanted to offer something different. Proper strategic thinking, genuine craft and real accountability, at a price point that worked for businesses who deserved better than the budget option.

Running my own consultancy for fourteen years taught me things no certification can replicate. How to diagnose a problem properly before proposing a solution. How to have honest conversations when something is not working. How to build the kind of trust that means clients come back, and recommend you to others.

More recently I spent a period lecturing in computing at further education level, which was a genuinely worthwhile chapter. Teaching something well forces you to understand it more deeply than simply doing it, and that experience has made me a better practitioner. Having held a City and Guilds Level 3 Award in Education and Training, and worked with learners with a wide range of needs, I came away with a clearer sense of how to explain complex ideas to people encountering them for the first time. That skill is directly useful in client work.

Today I run my own practice full time, working directly with businesses that want agency-level search, design and development without the agency. You deal with me from the first conversation to the finished result.

Along the way I have also invested time in formal study and professional certifications from organisations including IBM, Google, Meta and the University of California, Davis. The full list is further down this page.