SEO, AI search & web development in Witney, Oxfordshire

Get found by the customers already searching for you.

I help businesses rank on Google and get named in AI answers from ChatGPT, Perplexity and Google’s AI Overviews. When the website itself is holding you back, I can fix it or build a better one. You deal with me throughout, with no account managers and no handoffs.

Book a Search Health Check, £149

Fully credited if you continue with monthly SEO. Or book a free 20-minute call.

  • No long contracts
  • Plain-English findings
  • You own everything
Mark Excell, SEO specialist and web developer in Witney
20 yearsin search and web
100sof websites delivered
1 personfrom first call to results

Trusted by organisations from local councils to global brands

  • Dorset County Council
  • Pennies from Heaven
  • The Recycler
  • Wallis Agency
  • Cartoon Network (agency)
  • Unilever (agency)
  • McDonald’s (agency)
SEO & AI search

Search first, with the technical skills to back it up

Most SEO problems are really website problems: slow pages, poor structure, or code that search engines struggle to read. Because I build websites as well as optimise them, I can fix the cause rather than work around it.

More of the right people finding you

On Google, and in the answers AI tools give. Technical SEO, local search, content and AI visibility in one plan.

  • Fixes made directly, not just listed in a report
  • Your Google Business Profile and local listings
  • Visibility in ChatGPT, Perplexity and AI Overviews
  • A plain-English report every month
Growth SEO
£695 / month
£520 a month for your first six months

Everything in Local, plus new content, link building and a quarterly strategy call.

Rolling monthly with 30 days’ notice. No long contract and no VAT to add.

Not sure where to start? The £149 Search Health Check shows what’s holding you back, and the fee comes off your first month.

About the Health Check
Websites

Need a website too?

Search performance starts with the website itself. Every site I build is designed and coded from scratch, never from a template, so it’s fast, accessible and ready to rank from day one.

Websites designed from scratch

For businesses that want a fast, professional website without a content management system to look after.

From £995 From £745 with the introductory offer
Web design

WordPress websites

A custom WordPress theme built from scratch, so you can edit your own content without page-builder bloat slowing the site down.

From £1,795 From £1,345 with the introductory offer
WordPress development

See the kind of website I build

Three live concept websites for fictional Oxfordshire businesses. Try them on your phone.

Concept

Trades: a roofer in Witney

Fennick Roofing

Built for someone with a leak who needs help now. The phone number is the biggest thing on the page, and on a phone a call button stays on screen.

Concept

Professional services: a law firm in Oxford

Quarrell Hale Solicitors

Calm and trustworthy, with fees published in full the way the SRA’s transparency rules require, so visitors know the cost before they call.

Concept

Health: a physiotherapy clinic in Witney

Hartlow Physiotherapy

A “Where does it hurt?” guide answers the visitor’s first question, then leads straight to booking an assessment.

These are concept websites for fictional businesses, designed and coded from scratch to show my approach. None of the businesses is real.

Results

Proof you can check

Most of my work was delivered under agency and client agreements, so I can’t show it off as a portfolio. What I can show is what it achieved. Read the case studies

5×
higher global ranking

The Recycler

SEO advice took the site from around 1,150,000th in global rankings to 229,000th, on a limited budget with a diverse audience.

400%
growth in clients, four years running

My own previous web business

With no paid advertising, new clients found the web design business I ran through search, and the client base grew by 400% over four consecutive years.

90%
lower costs

The Recycler

Their expensive, agency-built website rebuilt in WordPress and moved to more affordable hosting, cutting their costs by 90%.

This website is the live demo. It scores in the top band of Google’s PageSpeed and Core Web Vitals tests on both mobile and desktop, the same standard I build every client site to. Don’t take my word for it.

Run the test
Why work with me

The person you talk to is the person doing the work

I’m Mark. I’ve spent twenty years in search, design and development, in studios, agencies and my own consultancy. Now I work directly with businesses that want agency-level SEO without agency overheads.

  • Search and code together. I fix technical SEO problems myself, instead of writing a report for someone else to action.
  • Plain English. You’ll always know what I’m doing, why, and what it’s achieving.
  • Up to date. Certified in SEO and AI search by IBM, Google and UC Davis.
More about me
How it works

Low risk from the very first step

  1. Health Check

    For £149, I review your site and search visibility and tell you what’s holding you back, in plain English.

  2. A clear plan

    A written proposal with fixed monthly costs and the results we’re aiming for. The £149 comes off your first month.

  3. Work and report

    I do the work and report each month on what’s changed, in plain English.

  4. Stay because it works

    Rolling monthly, with 30 days’ notice whenever you want to stop.

What clients say

Don’t just take my word for it

Pennies from Heaven can highly recommend Mark to any company wanting to grow or expand its reach. We have always been impressed by the very high-quality service we have received.
Kate Frost, CEO, Pennies from Heaven
Creating my site was far less painful than I thought it would be. Much sooner than I expected, I found myself on Google.
Mary Hopper, Inyanga Counselling Consultancy
Delivered on time, on budget and with an uncomplicated, expert smoothness that you do not always see in the world of websites.
Nick Morris, Wallis Agency

Trained and certified by

  • IBM (SEO & GEO)
  • UC Davis (SEO)
  • Google
  • Meta
  • CalArts
  • University of Michigan
  • City & Guilds
Questions

Before you get in touch

Anything else? Call me on 07732 765398.

A review of your website’s technical health, how you appear on Google, and whether AI tools such as ChatGPT can find and describe your business. You get a written report with three to five priority findings, each explaining why it matters and how to fix it, in plain English. If you start monthly SEO within 30 days, the £149 is credited against your first month.

Local SEO is £395 a month and Growth SEO is £695 a month. My next 5 clients get 25% off for the first six months. There is no VAT to add, and no long contract: it is rolling monthly with 30 days’ notice.

Local SEO covers technical fixes, your Google Business Profile, on-page optimisation and a monthly report. Growth SEO adds new content, link building and a quarterly strategy call, for businesses competing across a wider area or a busier market.

Technical fixes can make a difference within weeks. Lasting ranking gains usually take three to six months, depending on your market and how strong your competitors are. Your monthly report shows what has changed along the way.

More people now get answers from ChatGPT, Perplexity and Google’s AI Overviews instead of clicking through to websites. I make sure your business is one of the names those tools mention.

Yes. Every site is designed and coded from scratch, never from a template. Websites start from £995 and WordPress websites from £1,795. My next 5 clients get 25% off a new website.

No, and that is deliberate. I will help you choose good UK hosting and set it up in your own name, so you own and control your website, domain and data. There is no lock-in, and you are never dependent on me to keep your site online.

That depends on what you need. Some clients want occasional updates, some want regular help, and some prefer to manage the site themselves after a handover. I will quote for whatever suits you.

No. I am based in Witney and happy to meet locally, but I work with clients across the UK and internationally.